Tips and examples

5 tips: How to automate your social media marketing with Make

November 2021
5 tips for social media marketing with Integromat

5 tips: How to automate your social media marketing with Make

The question is often asked: How can I automate my marketing? Well, with Make it's never been easier. Read through our use cases to learn how this innovative tool can help you track mentions, comments, photos and more for your brand or product.

First method: monitoring mentions in social media

Knowing what your customers are saying about your brand or product is critical to eliminating problems and determining which aspects of your marketing need improvement. Make's automated tools help you stay on top of things with:

  • Daily email summaries of your mentions on Twitter.
  • Post daily Twitter mentions to your Slack channels.

Second method: Follow published videos on YouTube

If you want to keep a close eye on a particular YouTube channel, Make's automation can help. After you select the channels you want to monitor, Make:

  • Send you daily emails with the latest YouTube video uploads (this can be changed to weekly emails).
  • Automatically add new YouTube video uploads to your queue.
  • Publish videos added to your FTP account on YouTube
  • Update your Twitter status every time you add a video to your FTP account.
  • Publish a new post on Blogger when new YouTube videos have been uploaded.
  • Post links to new YouTube video uploads on the desired Facebook profile.

Third method: Tracking user comments

If you've ever asked yourself, "How can I automate my marketing?" then you probably need an improved, streamlined way to track user comments on social media about your brand/product. Make solves this problem too by:

  • New Zendesk tickets are created for each new comment posted in your selected Facebook group.
  • For each new activity on the selected Google+ profile, posts will be published on Blogger.
  • Notes are published in Evernote when a comment is left under the selected Facebook post.
  • entries, for each comment left on GitHub, are created in the selected Facebook group.

Fourth method: Share your events

Sharing your plans with followers and friends can greatly increase your promotional results, but it can also be a time-consuming task. That's why Make makes it easier than ever to connect with others by:

  • For each event in your selected Google Calendar, messages will be sent to your selected Glitter Room.
  • For each event added to the Google Calendar, an "Event" post is published on your Facebook account.
  • For each event added to the Google Calendar, a new event is added to your selected buffer queue.

Fifth method: Saving photos from social networks or group photos

Taking group photos is one of the most enjoyable aspects of being with friends. Unfortunately, it's often difficult to find the time to share them with your contacts. Plus, saving photos posted through your social media accounts can quickly fill up your storage space.
However, with Make by your side, you can automate and improve both processes. Because the software will:

  • Post new photos and videos to Slack when they are published to your selected Facebook group/album/timeline before saving them to your Dropbox folder and/or Google Photos account.
  • With each new image uploaded to your Instagram account and/or Dropbox folder, post photos to your selected Facebook group.
  • Save each new photo posted to your selected Twitter account to your selected Dropbox folder.
  • Reduce the image file size - if necessary - when saving photos uploaded to your profile.

With these 5 tips and Make by your side, you'll never ask yourself, "How can I automate my marketing?" again!

5 tips for social media marketing with Integromat

5 tips for social media marketing with Integromat

Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.

But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.

Arrange a free cloud integration consultation now

What does Cloud Integration mean?

What does Cloud Integration mean?


  • Is available in real time
  • Can be accessed from almost anywhere
  • Reduce potential sources of error by entering the same data multiple times
  • Require less installation and maintenance
  • Can optimize business processes

Arrange a free cloud integration consultation now

To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:

The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.

Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:

01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.

02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.

What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.

But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.

IPaaS, SaaS, BPA, ABC – who can still see through it?

To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.

We have made a first distinction between iPaaS and BPA here.

We explain the term SaaS in more detail here.

Here the short version, again:
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Cloud integration cannot be done without SaaS, iPaaS and BPA

Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.

However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.

As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.

Arrange a free cloud integration consultation now

Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.
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Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.