Tips and examples
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5 tips: How to automate your social media marketing with Make
The question is often asked: How can I automate my marketing? Well, with Make it's never been easier. Read through our use cases to learn how this innovative tool can help you track mentions, comments, photos and more for your brand or product.
Knowing what your customers are saying about your brand or product is critical to eliminating problems and determining which aspects of your marketing need improvement. Make's automated tools help you stay on top of things with:
If you want to keep a close eye on a particular YouTube channel, Make's automation can help. After you select the channels you want to monitor, Make:
If you've ever asked yourself, "How can I automate my marketing?" then you probably need an improved, streamlined way to track user comments on social media about your brand/product. Make solves this problem too by:
Sharing your plans with followers and friends can greatly increase your promotional results, but it can also be a time-consuming task. That's why Make makes it easier than ever to connect with others by:
Taking group photos is one of the most enjoyable aspects of being with friends. Unfortunately, it's often difficult to find the time to share them with your contacts. Plus, saving photos posted through your social media accounts can quickly fill up your storage space.
However, with Make by your side, you can automate and improve both processes. Because the software will:
With these 5 tips and Make by your side, you'll never ask yourself, "How can I automate my marketing?" again!
Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.
But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.
Arrange a free cloud integration consultation now
Arrange a free cloud integration consultation now
To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:
The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.
Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:
01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.
02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.
What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.
But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.
To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.
We have made a first distinction between iPaaS and BPA here.
We explain the term SaaS in more detail here.
Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.
However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.
As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.
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