AI website growth agent

Custom AI website growth agent for technical SEO, speed and CRO

We build a website growth agent around your site, your CMS and your revenue goals, so technical SEO, Core Web Vitals, content refreshes and conversion rate optimisation run as one continuous loop instead of a backlog nobody has time for.

Capabilities

What your custom AI website growth agent does

Each website growth agent is built around your site, CMS, analytics and commercial goals, and covers the full loop: technical SEO, page speed, content, CRO and monitoring. When it needs your CMS, analytics or CRM, we connect those through our AI integration service.

  • Continuous technical SEO

    Crawls the site and runs a technical SEO audit to find and fix broken links, crawl errors, redirect chains, missing or duplicate meta tags and thin structured data.

  • Core Web Vitals and page speed

    Monitors Core Web Vitals and load speed, runs a website speed test on key pages, and flags slow high-traffic pages before they cost you conversions.

  • Schema and structured data

    Keeps your Organization, Product, FAQ and Article schema markup clean so search engines and AI answers can read your facts and reuse them with confidence.

  • Content refresh and organic growth

    Detects decaying pages, refreshes and expands them, and improves internal linking to recover rankings and grow the organic traffic you already earned.

  • Conversion rate optimisation

    Generates test hypotheses, runs A/B tests on your key templates and funnels, and promotes only the variants that measurably lift conversion.

  • Uptime and broken link monitoring

    A continuous broken link checker and uptime monitor watches for 404s, dead links and downtime around the clock and alerts you the moment something breaks.

  • Rank and visibility tracking

    Tracks keyword rankings, clicks and impressions from Google Search Console and analytics so you can see exactly what each fix moved.

  • Revenue-led prioritisation

    Uses traffic, ranking and conversion data to fix the work that moves the business first, not whatever is loudest or easiest.

  • Reporting you can act on

    Turns the crawl, the fixes and the results into a clear view of what changed, what it earned and what is next, with nothing hidden in a black box.

AI SEO and website growth

What is an AI website growth agent?

  • Technical SEO

    Crawl health, indexation, redirects, meta data and schema markup, kept clean so search engines can find and trust every page.

  • Speed and Core Web Vitals

    Page speed and Core Web Vitals watched on your most important pages, because faster sites both rank and convert better.

  • Content and organic traffic

    Content refreshes, internal linking and on-page optimisation that recover rankings and grow the organic traffic you already earned.

  • Conversion rate optimisation

    A steady CRO programme of A/B tests on the templates and funnels that decide whether traffic turns into revenue.

Growth stack

Where your website growth agent works across your stack

The agent plugs into the systems where your site, its performance and its results already live. It reads the data, prioritises the fix and ships changes through your CMS only when they are inside your rules or approved.

  • Your site, CMS and code

    WordPress, Webflow, Shopify, WooCommerce, headless CMS or custom stacks, where meta data, schema, redirects, internal links and content changes ship.

  • Search, analytics and speed data

    Google Search Console, analytics, Core Web Vitals and page speed data, so priorities come from real traffic and rankings, not guesswork.

  • Monitoring and uptime

    Uptime, broken link and 404 monitoring that watches the site around the clock and flags regressions the moment they appear.

  • Testing and CRO tools

    A/B testing and experimentation tools, so conversion tests run on a steady cadence and only the winners stay live.

Why Makeitfuture

Why build your website growth agent with Makeitfuture?

Makeitfuture was recognised as Make.com AI Partner of the Year, so your website growth agent is built by a team trusted for production AI automation. The lever is real too: Deloitte found a 0.1-second speed gain lifted retail conversions by 8.4%, and refreshing existing content is one of the fastest ways to grow organic traffic.

  • ISO 27001 certified
  • ISO 9001 certified
  • Make.com Platinum Partner
  • Make.com AI Partner of the Year
  • Certified Expert Partner
  • Boost.space Platinum Partner
  • HubSpot Partner
  • Zapier Partner
  • Airtable Gold Services Partner
  • 500+

    Clients

  • 15000+

    Automations

  • 7+

    Years of experience

Use cases

Where an AI website growth agent earns its keep

  1. Always-on technical SEO

    A continuous crawl and technical SEO audit auto-fixes broken links, 404s, redirects, meta data and schema before they leak traffic.

  2. Core Web Vitals and page speed

    Flags and helps fix slow high-traffic pages, capturing the conversion and order-value upside that faster load speed delivers.

  3. Content decay recovery

    Finds pages losing rankings and refreshes them to recover and grow organic traffic, and to win citations inside AI answers.

  4. Continuous conversion rate optimisation

    Runs a steady cadence of A/B tests on your key funnels, compounding small wins into measurable revenue over time.

  5. Uptime and link monitoring

    Round-the-clock uptime and broken link monitoring so outages and dead links are caught in minutes, not weeks.

  6. Migration and redesign safety net

    Watches rankings, redirects and speed through a replatform or redesign so you do not lose the traffic you built.

How it works

The improve-and-measure loop that keeps your site growing

A website is never finished, so the agent runs a standing loop: it watches the site, prioritises by revenue, ships the fix and measures what it moved, then starts again on the next highest-impact issue.

  1. 01

    Perceive

    Crawls your site and reads Google Search Console, analytics, Core Web Vitals and uptime data to see what is slow, broken or slipping.

  2. 02

    Prioritise

    Ranks every issue by traffic and revenue impact: broken links in the funnel, slow popular pages, decaying top content and weak converting templates.

  3. 03

    Act

    Ships fixes through your CMS or API, meta data, schema, internal links, redirects and content updates, and launches CRO tests, inside your approval rules.

  4. 04

    Measure

    Re-measures rankings, speed, traffic and conversion after each change, keeps or reverts, and loops on the next highest-impact fix.

Why a website is never finished, and why that costs you

Pages slow down, links break, content decays and small conversion leaks add up. Staying on top of technical SEO, speed, content and CRO at once is a full-time job that rarely gets the hours it needs, so earned traffic and revenue quietly slip away.

  • Slow pages cost real money

    Deloitte found a 0.1-second improvement in mobile site speed lifted retail conversions by 8.4% and average order value by 9.2%. Speed is revenue, not a vanity score.

  • Content quietly decays

    Pages that used to rank slip down the results over time. Without a content refresh habit, you lose organic traffic you already earned.

  • Technical issues leak crawl budget

    Broken links, 404s, redirect chains and thin schema make it harder for search engines to crawl, index and trust the site.

  • Downtime sends buyers to rivals

    Dead links and outages push visitors to competitors. For a busy store, downtime is expensive by the minute and often unnoticed until sales dip.

  • Audits pile up faster than fixes

    A manual technical SEO audit can swallow most of a specialist's week, so the backlog of fixes only grows while the report ages.

  • Speed, SEO and CRO are handled apart

    When performance, content and conversion sit in different tools and teams, the compounding wins between them never get captured.

How we keep it safe

White-hat SEO, with every change reviewed and reversible

Search engines reward durable, honest work and punish manipulation once they catch it. The agent does no cloaking, no link schemes and no thin auto-generated pages. Every change is logged, measured and reversible, and you decide what it can do on its own and what needs sign-off.

It also complements your wider search work, which is why it pairs naturally with our GEO optimization agent for visibility inside AI answers.

  • You set the guardrails

    You decide what the agent changes on its own and what waits for approval, per change type and risk level.

  • Every change is reversible

    Changes are logged with a before-and-after, so anything can be rolled back if the result is not what you wanted.

  • White-hat only

    No cloaking, no link schemes, no auto-spun content. Durable technical SEO and content that survives algorithm updates.

  • Human review of published content

    A person reviews new and refreshed content before it represents your brand or ships to production.

  • Transparent measurement

    You see the crawl, the fixes and the effect on rankings, speed and conversion. No black-box reporting.

  • Access and privacy controls

    The agent works inside your access rules and keeps your CMS, analytics and data governed throughout.

AI website growth agent FAQs

  • What is an AI website growth agent?

    An AI website growth agent is a custom system that keeps your website healthy and growing on a schedule. It combines technical SEO, page speed and Core Web Vitals, content refreshes and conversion rate optimisation into one continuous loop, prioritises fixes by revenue impact and measures the result of each change, instead of leaving them in a one-off audit.

  • What does the website growth agent actually do?

    It runs a continuous technical SEO audit and fixes broken links, crawl errors, redirects, meta data and schema markup; watches Core Web Vitals and page speed; refreshes decaying content and improves internal linking; runs A/B tests for conversion rate optimisation; and monitors uptime and broken links around the clock. Every fix is prioritised by traffic and revenue impact.

  • Does site speed really affect sales, or just SEO scores?

    Both. Deloitte's research found a 0.1-second improvement in mobile site speed lifted retail conversions by 8.4% and average order value by 9.2%, and faster pages also tend to rank better and pass Core Web Vitals. Speed is a direct revenue lever, not just a performance score.

  • We already publish new content, why refresh old pages?

    Refreshing existing content is often the fastest route to more organic traffic, because the page already has history and authority. Updating and expanding it usually recovers and grows rankings faster than starting from scratch, and fresher, well-structured content is also more likely to be cited in AI answers.

  • How is this different from an SEO agency or a one-off audit?

    An audit is a snapshot and an agency retainer is usually a monthly report with a backlog behind it. The website growth agent runs continuously, handles technical SEO, speed, content and CRO together rather than in silos, prioritises by revenue and actually ships the approved fixes through your CMS, then measures what each one moved.

  • Which platforms and CMS does it work with?

    It works with WordPress, Webflow, Shopify, WooCommerce, headless and custom stacks. Where it needs to read analytics, Search Console or your CRM, we connect those through our AI integration service. The exact plan depends on where your content, redirects and data live today.

  • Will it change things on our site without approval?

    No. You set what the agent is allowed to do on its own and what needs sign-off, per change type and risk level. Every change is logged with a before-and-after and is reversible, and higher-risk changes wait for your approval before they go live.

  • Is the SEO work white-hat and safe from penalties?

    Yes. We build durable, white-hat SEO: no cloaking, no link schemes and no thin auto-generated pages. The work is designed to survive algorithm updates, and a person reviews new or refreshed content before it represents your brand.

  • How do you measure results?

    The agent uses Google Search Console, analytics, page speed and uptime data as its baseline, then compares rankings, clicks, Core Web Vitals, traffic and conversion before and after each change. You get a clear before-and-after for the fixes it ships, not a vanity dashboard.

Still have questions?

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