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AI product enrichment agent
Custom AI product enrichment agent for ecommerce catalogues
We build an agent that enriches every listing, titles, descriptions, attributes, image alt text and translations, across thousands of SKUs, then optimises them for search, Amazon, eBay and Google Shopping and A/B tests the copy so only versions that convert stay live.
Capabilities
What your custom product enrichment agent does
Each agent is built around your catalogue, platforms and brand voice, and covers the full loop: enrich, optimise for every channel, A/B test and measure. When it needs to read or write to your store, PIM or ERP, we connect those systems through our AI integration service.
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Writes product titles and descriptions
Generates benefit-led, search-friendly, on-brand copy at catalogue scale, from one SKU to a hundred thousand.
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Enriches structured product data
Extracts material, dimensions, colour, fit and compatibility, including reading attributes straight from product images.
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Optimises Amazon and eBay listings
Rewrites titles, bullets and backend keywords to each marketplace so your products rank and win the buy box.
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Optimises Google Shopping feeds
Fills and cleans the Merchant Center and product feed fields that decide whether your products show in paid and free shopping results.
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Adds image alt text and on-page SEO
Writes descriptive alt text and metadata per image and listing, opening up image and shopping search traffic.
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Translates and localises
Adapts listings into each market with the right tone and units, not a literal word-for-word translation.
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A/B tests and promotes winners
Creates variants of titles, descriptions and imagery, then promotes the version that actually converts.
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Fixes gaps and de-duplicates
Detects missing fields, misclassified items and duplicate content across the catalogue and cleans them up.
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Keeps listings fresh
Re-enriches when products, prices or supplier data change, so the catalogue does not go stale after the first pass.
Product content and data
What is product data enrichment?
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Product content and copy
Titles, descriptions and metadata written to convert and to rank, in your brand voice.
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Structured attributes
Material, size, colour, fit and compatibility, extracted and standardised, including from product images.
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Feed and marketplace optimization
The fields Amazon, eBay and Google Shopping need before they will surface your products.
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Localisation
Listings adapted per market with the right language, tone and units, not raw machine translation.
Catalogue stack
How your custom enrichment agent connects to your catalogue stack
The agent reads and writes where your product data already lives, then pushes enriched listings out to every channel you sell on.
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Store and PIM
Connect Shopify, WooCommerce, product information management (PIM) systems and ERP, plus supplier feeds and images.
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Marketplaces
Amazon and eBay listing fields, category requirements and backend keywords, mapped per channel.
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Shopping feeds
Google Shopping and Merchant Center, Meta catalogues and the product feed specs each one enforces.
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Performance signals
Impressions, clicks and conversion per SKU, to prioritise the fixes that pay back first and to judge A/B tests.
Why Makeitfuture
Why build your product enrichment agent with Makeitfuture?
Makeitfuture was recognised as Make.com AI Partner of the Year, so your enrichment agent is built by a team trusted for production AI automation. It applies the same workflow whether you have 100 products or 100,000, which is exactly where manual enrichment stalls.
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500+
Clients
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15000+
Automations
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7+
Years of experience
Use cases
Where a product enrichment agent earns its keep
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Bulk catalogue rescue
Import tens of thousands of thin supplier SKUs and have them enriched with copy, attributes and alt text in hours, not months.
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Amazon and eBay listing optimization
Rewrite titles, bullets and backend keywords per marketplace so your products rank and win the buy box.
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Google Shopping and product feed optimization
Fill and clean the feed fields that decide whether your products show in Google Shopping and free listings.
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Multi-market localisation
Localise the full catalogue so you can sell to the shoppers who will not buy in a foreign language.
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Search and shopping growth
Rewrite titles, metadata and alt text for long-tail product and image search. Pair it with our GEO agent to get products cited in AI answers too.
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Continuous A/B optimisation
Variant-test descriptions and imagery on high-traffic SKUs and let the agent keep the higher-converting version.
How it works
How your custom enrichment agent works the whole catalogue
It runs the full catalogue on a loop, with a validation step so quality scales with volume.
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Ingest catalogue and signals
Pulls product records from your store or PIM, supplier feeds and images, plus performance data like impressions, clicks and conversion per SKU.
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Diagnose and draft
Spots thin and incomplete listings, drafts better copy, reads attributes from images, and prioritises the SKUs where a fix pays back fastest.
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Enrich and publish
Writes enriched titles, descriptions, attributes, alt text and translations back to your store, marketplaces and shopping feeds, and spins up A/B variants.
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Test and measure
Watches conversion and search visibility after each change, promotes the winners, flags low-confidence fields for review, and loops.
Why good product data does not scale by hand
Manual enrichment is slow and error-prone, and it stalls past a few thousand SKUs. Supplier feeds arrive in mixed formats with gaps, every channel wants different fields, and thin listings quietly cost you traffic and sales.
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Thin listings lose the sale
Missing attributes and flat descriptions give shoppers no reason to buy and give search engines nothing to rank.
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Supplier data is messy
Feeds come in inconsistent formats with missing fields and duplicate copy. Cleaning them by hand is a job that never ends.
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Manual work hits a ceiling
Enriching listings by hand does not scale past roughly 5,000 SKUs. Beyond that, coverage and quality both slip.
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Every channel wants different fields
Amazon, eBay and Google Shopping each demand their own titles, attributes and limits, so one listing never fits all.
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You are not selling in their language
Most shoppers prefer to buy in their own language, and many will not buy at all from a foreign-language store. Untranslated listings shut out whole markets.
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Listings go stale
Products, prices and supplier data change constantly, and one-off copywriting cannot keep the catalogue current.
More agents
Explore the rest of the agent line-up
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Dynamic Pricing Agent
Price every product right, around the clock.
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GEO Optimization Agent
Get your brand cited inside AI answers.
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Website Growth Agent
Maintain, improve and grow your site on autopilot.
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Quotation Agent
Automated quoting from any inbound request.
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AI SDR Agent
A custom AI SDR that books meetings, not spam.
Accuracy and control
Accurate, on-brand product data you can trust
AI can enrich a catalogue in hours, but wrong specs or off-brand copy cost more than they save. We build the agent to work from your brand guidelines and your best-performing listings, validate what it writes, and keep a human in the loop for anything it is unsure about.
It also respects each channel's rules, so nothing you publish breaks an Amazon, eBay or Google Shopping policy.
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Works from your brand guidelines
Tone, terminology and formatting come from your brand, not a generic template.
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Human review of low-confidence fields
Attribute extraction reaches roughly 85-95% on visual and 75-90% on text fields; anything below threshold waits for a person.
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No invented specs or claims
The agent enriches from real product data and flags gaps rather than guessing.
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Channel-compliant output
Titles, attributes and content respect Amazon, eBay and Google Shopping policies and limits.
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Localisation quality
Translations are adapted per market, then checked, not shipped as raw machine output.
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Data and access governance
We work inside your access rules and keep your catalogue and accounts governed throughout.
Product enrichment FAQs
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What is product data enrichment?
Product data enrichment turns thin, inconsistent product data into complete, conversion-ready listings: accurate titles, benefit-led descriptions, structured attributes, image alt text and translations, across your whole catalogue. It is what makes products both convert and rank in search, shopping and AI answers.
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Will AI-written product copy sound generic or hurt my brand?
It works from your brand guidelines and your existing top-performing listings, and it A/B tests variants so only copy that actually converts gets promoted. The output is validated against real results, not guessed, and low-confidence fields are flagged for a human before they go live.
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How accurate is automated attribute extraction?
Current AI tagging reaches roughly 85-95% accuracy on visual attributes and 75-90% on text-extracted ones, with a validation step that flags low-confidence fields for a human to check before they go live.
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Do you optimise Amazon and eBay listings too?
Yes. The agent rewrites titles, bullets, attributes and backend keywords to each marketplace's rules and limits, so your products are easier to find and more likely to win the buy box, not just enriched on your own store.
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Do you optimise Google Shopping and product feeds?
Yes. We fill and clean the Merchant Center and product feed fields (titles, attributes, GTINs, categories) that decide whether your products appear in Google Shopping and free listings, and keep the feed consistent as the catalogue changes.
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Do you build a custom agent, or is it a writing service?
We build a custom agent around your catalogue, platforms and brand voice, rather than sending copy out to writers. It is bespoke build work, part of our AI development practice, and once live it keeps enriching, testing and re-optimising instead of stopping at a one-off batch of descriptions.
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Which platforms and PIMs do you connect to?
Shopify, WooCommerce, most product information management (PIM) systems, ERP, marketplaces and shopping feeds, through integrations or structured exports. We connect the systems where your product data lives via our AI integration service.
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Can it handle my whole catalogue, not just a sample?
Yes, that is the point. The agent applies the same enrichment workflow whether you have 100 or 100,000 SKUs, which is exactly where manual enrichment stalls.
