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AI agents · Sales
Custom AI SDR agent for outbound that books meetings, not spam
We build an AI SDR around your ideal customer profile, your data and your sending domains, so it researches prospects, personalises every email and LinkedIn touch, follows up and books meetings. A person approves the copy and deliverability is built in, so volume never costs you the brand. It plugs into your CRM through our AI integration service.
Capabilities
What your custom AI SDR agent does
Built around your ICP, your messaging and your sending infrastructure, it runs the full top-of-funnel loop. When it needs your CRM, calendar or enrichment data, we connect those through our AI integration service.
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Builds targeted ICP lists
Finds and enriches prospects that match your ideal customer profile from your data and enrichment sources, and keeps the list clean and deduplicated against your CRM.
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Researches every prospect
Gathers the company, role, recent triggers and peer proof needed to personalise each message, so you go far beyond merging a first name.
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Writes personalised, on-brand copy
Drafts first-touch and follow-up messages in your voice for each prospect, grounded in the research, not a generic template that mailbox filters flag.
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Sequences email and LinkedIn
Times multi-touch, multichannel cadences across email and LinkedIn, so you book more meetings than single-channel outbound without coordinating it by hand.
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Protects deliverability
Handles warm-up, sending limits, domain health and list hygiene, so genuinely personalised mail reaches the inbox instead of the spam folder.
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Fires on buying signals
Watches for triggers like funding, a new hire, a tech change or website intent, then launches a timely sequence that references the reason for reaching out.
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Triages replies and books meetings
Classifies every inbound reply, answers or routes it, and books interested prospects straight onto a rep's calendar to capture the speed-to-lead advantage.
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Keeps a human in the loop
Routes copy for approval before it sends, so your brand voice and compliance stay protected. The agent handles the volume; people keep the quality.
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Logs to CRM and learns
Writes every touch, reply and meeting to your CRM, then feeds opens, replies and booked meetings back to sharpen targeting, copy and timing.
AI SDR, AI BDR and outbound
What is an AI SDR?
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AI SDR
An AI sales development rep, also called an AI sales agent, that automates prospecting, personalisation, follow-up and meeting booking at the top of the funnel.
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AI BDR
An AI business development representative: the same automation framed around business development and new-market outbound. In practice AI SDR and AI BDR overlap heavily.
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Augment, not replace
AI handles the repeatable research and volume; your reps handle the conversations and judgment. Human-in-the-loop beats full automation on quality and reply rates.
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Custom agent vs off-the-shelf tool
A packaged AI SDR gives everyone the same templates and shared infrastructure. A custom agent is built around your ICP, voice, domains and CRM, so it does not read like spam.
Your outbound stack
Where your AI SDR agent works across your outbound stack
Good outbound is more than a sending tool. The agent works across every layer that decides whether a message lands, gets read and turns into a meeting, and logs it all back to your CRM.
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Data and ICP sources
Your enrichment tools, intent and signal sources and CRM, so the agent targets the right accounts and personalises from real, current information.
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Channels
Email and LinkedIn, sequenced together into one multichannel cadence rather than disconnected single-channel blasts.
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Deliverability and domains
Your sending domains, warm-up, sending limits and inbox health, so genuinely personalised mail reaches the inbox and your primary domain stays safe.
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CRM and calendar
Your CRM, deal records and reps' calendars, so every touch is logged and interested prospects book straight into a real slot.
The business case
More pipeline, at a lower cost per meeting
A well-run AI SDR sends many times the volume of a human and books meetings at a much lower cost each, while a person keeps quality high. The best results come from humans in the loop, not full replacement. Makeitfuture was named Make.com AI Partner of the Year, so your agent is built by a team trusted for production AI automation.
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500+
Clients
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15000+
Automations
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7+
Years of experience
Use cases
Where an AI SDR agent earns its keep
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Always-on top of funnel
A lean team gets enterprise-level outbound volume from continuous list-building and personalised cadences, without hiring a full SDR bench.
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Signal and trigger-based outbound
Watch for funding, a new hire, a tech change or website intent, then fire a timely, personalised sequence that references the trigger while it is still relevant.
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Reply triage and instant booking
Classify every reply and book interested prospects within minutes, capturing the speed-to-lead advantage that decides who gets the meeting.
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Dormant list re-engagement
Run multi-touch follow-up across old lists to recover the replies that come from follow-ups most reps never send.
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Multichannel email and LinkedIn
Coordinate email and LinkedIn touches into one sequence per prospect, which books more meetings than either channel run alone.
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Account-based outbound to named accounts
Run deeply researched, personalised sequences into a target account list, so your ABM motion gets consistent, on-brand outbound at scale.
How it works
The agentic loop behind your pipeline
Research, personalise, send, learn, on repeat, with a person approving the copy before it goes out and deliverability protected at every step.
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Perceive
Pulls prospects matching your ICP and gathers per-prospect signals: role, recent news, hiring, tech stack, intent and peer proof.
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Reason
Writes tailored messaging per prospect, picks the channel and timing for each touch, and applies your deliverability and compliance rules.
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Act
Sends across email and LinkedIn on a cadence, books meetings on positive replies and updates the CRM. Copy routes to a human for approval before it goes out.
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Observe and learn
Tracks opens, replies and meetings, then feeds the results back to sharpen targeting, copy and timing on the next cycle.
Why most outbound, and most off-the-shelf AI SDRs, fail
Personalised, well-followed-up outbound works, but it is slow to do by hand, and the packaged AI SDR tools that promised to fix that mostly turned into spam machines. The goal is volume that still reads like a person wrote it.
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Personalisation is what works
Going beyond a first name lifts reply rates sharply, yet very few senders personalise every message. Most outbound is generic, and it shows.
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Generic email gets filtered
Mailbox providers now detect template-style cold email with near-perfect accuracy. Spray-and-pray lands in spam and burns your sending domain.
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Off-the-shelf AI SDRs spam and churn
Packaged AI SDR tools hand everyone the same templates and shared infrastructure, so they read like bots, damage the brand, and teams quietly switch them off.
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Follow-up is where replies come from
A large share of replies come from follow-ups, but most reps never follow up or stop after one. The pipeline leaks at the easiest place to fix.
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One channel is not enough
Email plus LinkedIn, sequenced well, books more meetings than email alone. Coordinating that by hand across a whole list does not scale.
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Research eats selling time
Done properly, per-prospect research is slow, so reps skip it and send generic mail, or spend the week on admin instead of live conversations.
More agents
Explore the rest of the agent line-up
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Dynamic Pricing Agent
Price every product right, around the clock.
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GEO Optimization Agent
Get your brand cited inside AI answers.
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Product Enhancement Agent
Product data enrichment at catalogue scale.
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Website Growth Agent
Maintain, improve and grow your site on autopilot.
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Quotation Agent
Automated quoting from any inbound request.
Deliverability, compliance and brand safety
Outbound that protects your domain and your brand
Automating outbound should never mean spamming under your name. The agent is built to protect your reputation: a person approves the copy before it sends, deliverability is managed so mail reaches the inbox, and the work stays inside GDPR and regional rules. It is bespoke build work, part of our AI development practice, so the messaging, targeting and guardrails are yours, not a shared template.
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Human approves the copy
Drafts route for approval before they send, so your brand voice and compliance are protected and nothing embarrassing goes out under your name.
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Deliverability managed
Warm-up, sending limits, domain health and list hygiene keep genuinely personalised mail in the inbox and your primary domain safe.
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GDPR and email rules
We work within GDPR, CAN-SPAM and regional rules, with opt-outs and suppression handled, so outbound stays both legal and effective.
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No spray-and-pray
Every message is grounded in real research and sent at a human pace. The aim is booked meetings, not raw send volume.
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Transparent reporting
You see the lists, the copy, the sends and the meetings booked. No black box, and no vanity metrics standing in for pipeline.
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Privacy and access controls
We work inside your access rules and keep your data, domains and accounts governed throughout.
AI SDR and outbound FAQs
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What is an AI SDR agent?
An AI SDR agent is software that automates top-of-funnel outbound: it finds and researches prospects that match your ideal customer profile, writes personalised email and LinkedIn messages, runs the follow-up cadence and books interested prospects onto a rep's calendar. A custom one keeps a person approving the copy and puts deliverability first, so it augments your reps rather than replacing them.
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Do you build a custom AI SDR, or is it an off-the-shelf tool?
We build a custom agent around your ICP, your messaging, your sending domains and your CRM, rather than selling a packaged product. It is bespoke build work, part of our AI development practice. That is the difference between outbound that reads like your best rep wrote it and the shared-template tools that read like bots.
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Do AI SDRs actually work, or are they just spam?
Off-the-shelf AI SDRs earned their bad reputation by spraying generic, templated mail from shared infrastructure. Done right, it is different: genuine per-prospect research, personalised copy a human approves, managed deliverability and a human pace. That combination books meetings, which is why we keep a person in the loop rather than fully automating the sending.
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Will an AI SDR replace our human reps?
No, and we would not recommend it. The best results are human-in-the-loop. The agent handles research, volume and follow-up at a much lower cost per meeting, while your reps focus on the live conversations it surfaces, where human-booked meetings still convert at higher rates.
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Will it hurt our domain reputation or land in spam?
Not if it is done properly, which is the whole point of the build. The agent handles warm-up, sending limits, domain health and list hygiene, and every message is genuinely personalised rather than templated, so it reaches the inbox instead of tripping the filters that catch spray-and-pray email.
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Is AI outbound compliant with GDPR and email rules?
Compliance is part of the build. We work within GDPR, CAN-SPAM and regional rules, handle opt-outs and suppression, and keep a person approving outbound copy, so your cold outreach stays both legal and on-brand.
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Which channels does it cover?
Email and LinkedIn, sequenced together into one multichannel cadence per prospect, which books more meetings than a single channel. We wire it into the sending tools and CRM you already use through our AI integration service.
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How does the AI SDR agent pair with your other agents?
It fills the top of your pipeline; our quotation agent then turns the meetings it books into fast, accurate quotes. Lean on our sales and AI integration services to wire both into your CRM. Together they cover prospect to meeting to quote.
