AI

AI in Your Company: What Works, What Doesn't, and What to Do Next

Tiberiu Socaci

Tiberiu Socaci

Watch Tiberiu Socaci's webinar on putting AI to work across a company, from connected agents and reusable skills to the controls that help teams use them safely.

Recorded on 3 September 2026, this webinar looks at how Makeitfuture uses AI across sales, marketing and operations. Tiberiu Socaci walks through the tools, working practices and lessons behind that approach.

What the webinar covers

  • Choosing the right level of AI. Tiberiu compares prompting, reasoning models and agentic systems, and explains why more complex work needs stronger checks and clearer ownership.
  • Connecting AI to real work. Agents become useful when they can work with the relevant CRM, email, files and team tools. The session explains MCP connections, API access and how to limit permissions to the task.
  • Turning team knowledge into skills. A skill records how your team handles a repeatable job, such as checking invoices, preparing proposals or reviewing meeting notes. Tiberiu discusses when those instructions still add value as models improve.
  • Building self-evolving apps. A proposal generator shows how a focused interface can work with an agent whose instructions and skills improve over time.
  • Working with AI in team channels. The demo shows agents in Slack with separate workspaces, memory, credentials and access controls, so colleagues can review work together while acting under their own permissions.

Examples from Makeitfuture

Tiberiu demonstrates a proposal workflow connected to HubSpot and shows how the team uses agents for presentation updates, sales reporting, website analysis and follow-up work. He also explains why the team keeps each channel's agent within its own governed workspace.

The Q&A covers access for non-engineering teams, model costs, when a smaller automation is enough, data residency and how to discuss return on investment with a customer. These are examples from the team's own practice, not a fixed implementation plan for every company.

View the original webinar listing on Luma.

Tiberiu Socaci

Tiberiu Socaci

CEO & Co-founder

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