Watch Tiberiu Socaci show how Claude AI can support marketing work across website reviews, brand content, lead research and ideas drawn from company knowledge.
Recorded on 27 May 2026, this webinar follows Tiberiu Socaci as he connects Claude AI to the information behind a marketing team's work. He starts with a practical question: how can an agent use feedback from your website, analytics, CRM and conversations to suggest useful changes, then leave a person to review them?
Connect the work before you automate it
Tiberiu describes a loop in which an agent reads relevant data, follows a team's policies and quality checks, proposes an action, and learns from the result. For marketing, that data may include SEO reports, website analytics, sales activity and meeting notes. He shows how Makeitfuture processes meeting recordings and project details so its team can find case study material and ideas that would otherwise stay buried in calls. A marketer still reviews the resulting content before publication.
Build reusable skills for your brand
In the recording, Tiberiu tests different Claude skills for presentation design, compares the results and folds the useful parts into a Makeitfuture skill. He also explains how a website and brand guidelines can inform a writing skill. The lesson is to give an agent specific examples and feedback, then refine its instructions when the output misses the mark.
Review a website with Claude
A live example asks Claude to inspect a site's homepage for SEO and visibility in AI search. Tiberiu discusses connecting an SEO data source so the review has more than page copy to work with. He then shows the intended workflow: turn findings into a plan, make changes on a separate branch, inspect the result and publish only after review. The session does not present an unattended production rollout.
Research leads and surface new ideas
For outreach, Tiberiu walks through using event participant information and company research to identify suitable contacts, draft relevant messages and save the process as a repeatable skill. He also shows how meeting transcripts can be reorganised into clients, decisions and marketing ideas in Obsidian. That structure makes it easier to revisit an idea with the context of the original conversation.
Watch the replay for the examples and the reasoning behind each step. The webinar covers where connected data helps, where a reusable skill helps, and where the team keeps a review step.
