What should we write big about Microsoft Outlook? E-mail software is probably familiar to almost everyone and is very widespread, especially in companies. This is why Outlook integration is so great, Outlook automation is called email automation
Adapt your automatically sent emails to the phases of the customer journey:
Accompany the awareness phase by asking about individual interests or special offers
Customize your welcome emails with personal appreciation, depending on the customer's purchase or order. Tutorials or further links can also help in the purchase phase to retain your customers in the long term.
Keep your customers up to date with timed emails during a long onboarding phase. Offers of help via support can also help here.
Accompany your customers during the maintenance phase with birthday congratulations or special offers (tip: don't overdo it during this phase so that you don't get the impression of spam)
Regularly remind your customers of you, your products and your services and thus prevent them from churning out prematurely
Use up- and cross-sell emails at the right time to pick up your customers.