AI-Powered Credit Qualification & Loan Automation

A financial services company wanted to offer instant online credit checks and loan qualification without manual review. We created an artificial intelligence (AI) chatbot using Make.com that guides applicants through the whole credit application process from start to finish, everything automatically. This saved teams hundreds of hours per month.

The Challenge: Manual Loan Processing at Scale

The primary issue was straightforward: their entire loan pre-qualification process was based entirely on manual review, causing constraints which negatively impacted both the customers and the loan officers.

Here is what this looked like: 

• 5 to 7 days from when you submit your loan application to when you receive a pre-approval decision
• Applicants providing data by phone and email
• Applicant verification (employment and income) was not a streamlined process and took time to verify 
• Credit scoring and matching processes were inconsistent among loan officers
• CRM data often outdated or incomplete

Loan officers spent more time on data entry and verification than actually advising customers. Potential borrowers abandoned applications, and the company was losing competitive edge against digital-first lenders.

Solution: AI-Powered Loan Automation with Make.com

When Makeitfuture approached this problem, we didn't automate any of the currently running processes. We redesigned the whole credit qualification workflow and turned it into an intelligent system, thinking, deciding, and acting on its own.

Make.com acts as a central automation engine, orchestrating data across services to keep the CRM up to date. 

Here is how the automated lending chatbot works:

1. Conversational Data Collection

The AI chatbot collects personal and financial information from users in a natural, conversational way ( identity, employment status, income etc.). The chatbot adapts questions based on previous answers, validating information in real time.

2. Real-Time Employment Verification

Through a direct API integration with TryFinch.com, the system automatically verifies employment status and retrieves payroll data securely. 

3. AI Credit Assessment & Loan Matching

A soft credit score check is triggered automatically, and based on the applicant profile, the AI recommends personalized loan options that match criteria such as FICO score, LTV, DSCR, or bank statement eligibility.

4. CRM Enrichment & Automated Follow-ups

All application details are automatically enriched and stored in Airtable CRM. The system creates and updates records across multiple linked tables: Contacts, Opportunities, Stages, Credit Score, Documents, Loan Programs.

The system also triggers dynamic follow-ups, sends pre-approval summaries, and connects to e-signature tools to finalize loan agreements, all within one automated flow.

The Results: Measurable Business Transformation

After implementing the AI-powered workflow, the company achieved:

• Faster prequalification, cutting processing time from 5–7 days to 5 minutes.‍
• Hundreds of hours saved monthly on manual data entry and verification.‍
• Zero manual intervention for standard loan applications.‍
• 24/7 availability, enabling applicants to complete prequalification anytime.

The Technology Stack

• Make.com: Central workflow automation platform orchestrating all integrations
• AI Chatbot: Conversational interface for natural loan application processing
• TryFinch: Employment and payroll verification API integration
• Airtable: CRM database for contacts, opportunities, and loan program management
• Credit Bureau API: Soft credit check integration for credit scoring
• E-Signature Integration: DocuSign or similar for digital loan agreement execution

Conclusion

This financial services company transformed their week-long loan qualification process into a 5-minute automated process by focusing on one thing: eliminating every manual intervention in the credit application journey.

Ready to Automate Your Lending Operations?

Contact us at Makeitfuture today and discover how AI-powered loan automation can transform your credit qualification process.. Schedule a Discovery Call