A business or an organization can grow rapidly by implementing growth marketing strategies and experiments. Growth marketing is commonly referred to as growth hacking as it helps in breaking into the emotional and rational world of the customer.
We can say that several tactics may be employed in the development and execution of these experiments, which are typically planned based on a customer's total lifetime value. All kinds of companies, from startups to established companies, can take advantage of these strategies.
Growth marketing strategies are changing rapidly-especially after COVID-19. The world has shifted from traditional growth marketing strategies to digital growth marketing strategies. Though traditional growth marketing strategies are still the stronghold of marketing, digital marketing is already knocking at the door of marketing.
You can outline the objectives, strategies, and actions required for your marketing to be successful using a solid framework for digital growth marketing. It's crucial to keep clients at the center of your mind when creating new marketing strategies or enhancing existing ones.
After carefully examining, researching, and studying the 500 hours of growth marketing, we have formulated the top 10 most effective growth marketing strategies. Let’s discuss those strategies in detail.
The following are the top 10 most effective growth marketing strategies:
Every Great Marketer Learns From Failures
By embracing your failure, you will have a greater chance of failing on a smaller scale more frequently. When you don't fear failure, you have access to experiences and learning modes that are otherwise inaccessible to people. There's no doubt that failing is sometimes the best way to learn, whether you're looking for a new power word for your copywriting or trying to determine which social media platform resonates most with your audience.
When faced with difficulties, some marketers instantly give up because they lack the self-assurance or fortitude to carry on trying or advancing their businesses. But you'll have a much easier time recovering if you're comfortable with failure and don't fear it.
You'll be able to develop more original and imaginative growth marketing campaigns if you're more at ease with your failure or the possibility of failure. Additionally, you'll find a path for quicker career advancement. You have a significant competitive advantage and endurance when most other marketers would fold since you are OK with failure.
Accepting failure inspires you to try new things. You're more likely to step outside of your safe zone and try something new that you hadn't initially thought about when you're not worried about the outcome.
In the corporate world, progress without failure is uncommon. You will fall short as you work toward your business goals. Failure, it is often said, doesn't stop people; it's how people respond to failure that does. Face failure head-on and be sure you make the right decisions in the future. Recognize that not all of the ideas you may imagine can happen in reality. After a failure, give yourself some time to collect your thoughts and determine what went wrong. Above all, be open to learning and developing.
Learn Copywriting Before Learning Tools
Nothing is exciting about boring copywriting. No matter how excellent the rest of your marketing is, people will instantly disregard anything uninteresting, boring, or rife with grammar mistakes. Since first impressions only happen once, be certain that your material is generating the appropriate passion in your intended audience.
The main objective of copywriting is to get visitors to your website. Copywriting, then, gives visitors a reason to come to your website in the first place. People are curious to read about your company and the products you sell. Writing pages that cover these and other subjects will draw visitors to your website and retain them there.
The more time someone spends on your website, the more likely it is that they will become a buyer. Your best line of action, then, is to get people to your website and keep them there as long as you can. The best strategy for accomplishing this is to write persuading material that will keep your visitors reading.
It's not necessary to write endless content paragraphs to evoke emotion. Depending on the situation, a skilled copywriter will be able to make their point with a limited number of words or sentences. Nothing is worse than having clients go through a tonne of text while you sit there since it gives the impression that you can't explain things clearly.
Brand stories must be carefully created in a way that evokes emotional reactions from the readers to build strong emotional relationships between brands and their stakeholders. The most popular method for doing this is to identify a specific issue that the reader or intended audience is probably facing and then demonstrate how the brand can fix it. Without strong copywriting, the majority of advertisements and other marketing content would fall flat before having the desired effect on audiences.
Your sales will increase if your material is evocative, on-brand with the rest of your growth campaign, and speaks the language of your potential customers. People will take action when you have a clear, succinct copy that explains your benefits and a strong call to action.
There is no justification that your target audience wouldn't take action once they have seen your marketing materials. After all, they are your intended market. Except, of course, you have shoddy, amateurish marketing. Writing imaginative, convincing copy is a science that pays off.
Each of the hundreds of phrases a copywriter creates for a brand has a specific goal, whether it's to make an announcement, provide clarification, or persuade readers to take a certain action.
Note that readers today want to have genuine, original value from their interaction with companies through content because there are so many brands out there saying essentially the same thing over and over again. Copywriters can engagingly convey value to the business and what it has to simply offer through its content.
Words of Mouth is Still the Best Channel
Word-of-mouth marketing refers to any type of advertising in which consumers spread the good news about a company or a product to one another. Since word of mouth depends on your market, it might occasionally appear difficult to manage. However, there are other strategies for your brand to benefit from word of mouth.
People trust peer suggestions and testimonials much more than advertisements and other communications that are directly from your business, making word-of-mouth marketing effective.
When consumers see and hear other individuals just like them raving about your items, they are more inclined to make important buying decisions. By doing so, you can broaden your consumer base, enhance conversion rates, and reach more members of your intended audience.
Although some companies opt to use several channels, others concentrate on building a single, comprehensive word-of-mouth growth campaign. Everything depends on the result you're after. For instance, a company may decide to implement both a referral program and a partner program to complete two distinct responsibilities.
The degree of control you'll have over sharing is another consideration. Your firm has a lot of influence over how you'll promote word-of-mouth sharing using a rewards program operated by referral or rewards program software. As a result, it is a type of enhanced word of mouth.
Other forms of word-of-mouth advertising don't give businesses as much structure or authority. Nevertheless, they remain a valuable resource. Positive reviews increase your digital image and assist your product's social proof growth, both of which are fantastic strategies to obtain more visibility and people talking about you.
You may also diversify into more forms of communication thanks to customer reviews. Imagine that someone reviews you on Yelp. The review can then be looked up and shared on other platforms. Some of the better recommendations might be posted on your website as testimonials or shared on social media.
Improve Your Marketing By 1% Every Week
The adage "Slow and Steady Wins the Race" is well known. Only by consistently enhancing your marketing by 1% each week will you be able to triumph in the race of growth marketing. To maximize conversions, enhance your website with more social proof and minimize your forms. Customers occasionally don't want to waste much time entering in and registering on websites when all they want to do is make a purchase. So simply get rid of the login hassle.
You don't necessarily have to start from scratch when developing an effective marketing strategy. Your ROI can occasionally be significantly affected by a few little adjustments. Every online growth marketing effort depends on conversion rates. Knowing, monitoring, and raising conversion rates all play a key role in the success of your website, regardless of your level of experience in digital growth marketing.
You must entice audiences and then engage them if you want to achieve your sales goals. Many people will take steps and convert as a result of a successful campaign. An unsuccessful campaign won't be able to achieve that. Your marketing strategy needs to be reevaluated if your conversion rate is alarmingly low. Similar to this, if your conversion rate is in the high to the average area, you'll know more about what's effective.
Nevertheless, you'll waste time and money on unsuccessful initiatives if you believe that measuring your conversion rates to discover strategies to raise them is too much work. Making your marketing initiatives more efficient would be more difficult, if not impossible if you never spend the effort to observe what drives your consumers to convert and where they leave.
Conversion rates of more than 3% are normally seen as favorable. The best 10% of websites in each industry, nonetheless, have conversion rates that are higher than 10%. So, shoot for a 10% conversion rate or more if you want to rank better.
Reduce Friction or Increase Motivation
Marketers frequently ignore the part friction plays in influencing users' behavior. In general, a concept can frequently make sense, but when viewed through the perspective of friction, it can easily become untenable.
Anything about your product that creates friction is a roadblock to adoption or expansion. It can be subtle, like illogical interface content or a page without a clear call to action (CTA). It can also be more general, like a marketplace company without a defined strategy for solving the chicken-and-egg conundrum.
User-generated friction is one type of friction. They may not think you can pull it off, or they may feel that even if it succeeds, the benefit to them would not be great enough to make the time commitment worthwhile. Either way, they may feel that something about what you are proposing is not sufficiently appealing to them.
Utilizing a consumer development framework to minimize motivational friction can help you comprehend user demands better. Friction often arises when the company has frequently failed to leave the building and speak with clients to ascertain whether the product fills a demand. Even if they do manage to have boots on the ground, they oversell the concept rather than seeking out real criticism. Teams frequently find solutions to issues that are irrelevant to their clients.
Branding can also help. With the right imagery and compelling copy, encapsulating what you learn and making it into a brand promise can inspire a user to take action to satisfy their need. To increase desire and drive action, brands must communicate their promises persuasively.
The fundamental parameters you're aiming to shift can be significantly improved by discovering and methodically removing friction. Asking yourself whether you've adequately accounted for friction should be your first step if you notice bottlenecks in conversion, engagement, retention, or referral.
Bridge the Gap Between Outcome and Expectations
Great customer experiences are all about perspective, therefore even though brands may believe they are meeting consumer needs, in the end, only the client's perception counts.
Businesses cannot continue to operate on the assumption that one size fits all. Modern consumers demand more, therefore businesses that transform into data-driven brands with a focus on providing distinctive, value-based experiences will prosper and build a strong fan base. In addition to having a direct influence on income, reducing the expectation gap is crucial for increasing business sustainability.
Customer success and customer experience are often thought of as lip service, but creating a living, breathing strategy means far more. In order for it to succeed, it requires the commitment of the entire organization.
Businesses can develop a thorough customer plan that enables the overall company strategy and improves customer relationships over time, transitioning them from financial to cooperative and eventually to brand advocacy, by leveraging the assets of every department.
Keep in mind that statistics only tell part of the story when it refers to the consumer experience. Emotion and the way an interaction makes the customer feel are the main factors that influence their behavior.
Personas assist internal teams in seeing and relating to the feelings, motives, actions, objectives, wants, and pain points of customers throughout their journey. You must understand your consumers to ensure that they are the main consideration in your customer experience strategy and decision-making.
Today, the vast majority of businesses view customer experience as a strategic edge. A better experience can be achieved through developing a thorough grasp of consumers' needs, issues, and goals, and bridging the gap between outcome and expectations.
You Own the Entire Funnel But It's Not That Straight
There are a lot of visitors to your website, but not every visitor will become a paying customer, which is why using a funnel format is a good idea. But the story doesn’t end here. Although you may seem to own the entire funnel it’s not that straight and there are other things involved too.
Prospects are human, and the sales funnel is hardly straightforward. Before they are ever prepared to finish the transaction, consumers frequently circle back to earlier phases of the sales cycle. In short, before they will purchase a thing, customers need to be nurtured. As a marketer, you must study their behaviors, their attitudes, and their requirements to turn them into paying customers.
Building a successful buyer's experience and boosting your conversions are the goals of a conversion funnel. You must first decide on your beginning point and your final aim if you want to enhance conversions.
You must, in other words, describe how your normal customer journey currently looks. what your ultimate objective is or what action do you want a potential client to take? how you may enhance your current buyer's journey to raise the probability that leads will convert to paying clients.
Set objectives. It's hard to ascertain if you're hitting your goals unless you're crystal clear on whatever you need from each level of your funnel. Before creating a conversion funnel, give your main objective some thought.
The key to building an audience or fostering desire is to create compelling content. You raise people's knowledge of your company, convince them that they "have to have" what you're offering, and as a result, they choose to "buy" your products.
But just because a customer descends the funnel doesn't mean your job is finished. The customer and the marketer should take action. You should make every effort to multiply one buy into ten, ten into one hundred, and so on.
In other words, customer retention is your main priority. Thank your consumer for their purchase, urge them to contact you with the review, and, if necessary, offer tech support.
Build An Audience Before Building a Product
Identifying the users you'll be speaking to is the first step in building an audience around your product. Know your target audience. This involves being aware of their presence on various platforms, their hobbies, and their preferred methods of communication. Even if all of these things are crucial, it's also crucial to identify their needs or areas of discomfort.
Since most people use social media these days, social networking cannot be disregarded. Social networking has been crucial to the development of many businesses. Although it could initially appear difficult, you'll find that posting on social media gets more approachable and doable as you gain expertise in growth marketing.
You can also target certain prospects and customers using email marketing to impact their buying decisions. Strategy is crucial when using email marketing since open rates and click-through rates are used to gauge its efficacy, particularly when it's a part of a larger online marketing campaign.
When developing a product, you should be a master in the market area you are targeting. Utilizing your information and expertise, create content, use SEO to improve it, then post it to your blog to get the audience attracted to you.
When you choose to become a businessman, a founder, launch a business, or need to promote a product, then is the optimum time to start building an audience. While the content of others might increase your audience, your content can position you as an authority and as a valuable resource.
Get Inspired, Steal Like an Artist
To effectively reach a broad audience of visitors and potential customers, marketing initiatives must be productive and leave a lasting impact. People must be given something to relate to for a growth marketing strategy to be effective; else, they would not be motivated to form a long-lasting relationship.
It takes time and experience to learn how to develop these kinds of deep ties with customers and keep them coming back. The best place to start when seeking motivation as a marketer is by looking at some of the most remarkable digital marketing initiatives that have had a significant impact on the audience.
Effective digital marketing strategies teach us that real, original content is a powerful tool for boosting engagement. It's one of the best methods to create a deep emotional bond between a company and its customers, and stirring up the correct feelings may leave a lasting impression.
Customers value brands that acknowledge the need for change and are effective and courageous enough to make it. The most efficient and economic digital marketing strategies are those that have improved people's lives by promoting and discussing pertinent problems and sparking constructive dialogue.
The secret is to develop marketing concepts and ideas that are human-centric to identify the special link that joins brand values with the appropriate target market for genuine and spontaneous digital interaction.
Embrace Psychology in Your Marketing to Influence and Relate
You may entice, interact, and develop emotional connections with your target audience by incorporating fundamental psychological marketing strategies into your social media operations. To integrate this neuromarketing strategy into your growth marketing, you might have to give your customers a little present, such as a discount, a risk-free trial, or a downloadable guide.
One of the simplest strategies to enhance your engagement is to connect with your audience. This neuromarketing strategy makes use of the emotional response that is set off when individuals identify with you.
There is a high likelihood that people will interact with your business when they feel comfortable around you and can relate to you. You must begin engaging followers in meaningful interactions if you want to establish an emotional bond.
Trust has a significant impact on engagement and conversions. So what should you do if you're starting the process of earning your audience's trust? Begin by collaborating with entities or companies that your target market already regards as reliable. Establish connections with influential people who can offer your brand legitimacy.
According to research, people make decisions based more on their feelings than on facts. More than the content of an advertisement or marketing material, emotional reactions to marketing affect a person's intention and choice to purchase.
An effective strategy for engaging your audience is through storytelling. No matter who your audience is, tales are universally relevant and engaging, whether they are expressed via sorrow, rage, enthusiasm, or joy.
A guaranteed approach to draw in, connect with, and persuade your audience to take action is to incorporate emotion into your marketing and advertising. Consider emotional marketing as the hidden advantage you never realized you have.
Knowing your target and which emotions will resonate with them the most can allow you to properly use emotion in your marketing. Your emotional marketing initiatives will be among your most successful if you coordinate these with your overall marketing objectives.
Growth marketing is not just a term in the marketing industry. It has been demonstrated to be a viable and repeatable route to ultimate success. By emphasizing customer retention, the growth of this advanced style of marketing generates recurring business, enabling businesses to boost their development and profit with a methodical strategy. Growth marketing is simple to adopt due to its predictability and comprehensive nature, and in a field where marketing trends come and go swiftly, growth marketing is here to stay for good.
If you want more information or you need more help with your automations, book your first free appointment with us, makeitfuture, right now!
Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.
But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.
Arrange a free cloud integration consultation now
Arrange a free cloud integration consultation now
To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:
The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.
Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:
01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.
02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.
What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.
But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.
To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.
We have made a first distinction between iPaaS and BPA here.
We explain the term SaaS in more detail here.
Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.
However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.
As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.