Success Stories

Marketing Dashboard in Airtable

As businesses shift towards data-driven decision-making, it becomes increasingly important to have a centralized dashboard that displays the most relevant and up-to-date information. This case study highlights how we helped a customer create a comprehensive marketing dashboard in Airtable, a powerful collaboration platform for organizing data. Our goal was to provide the customer with a user-friendly interface that would display valuable information about their marketing campaigns, including lead sources of customers, cost, and ROI, and deals won.

The Challenge of Tracking Multiple Sources and Campaigns

Our client, a mid-sized company, had various sources from which their customers came, including Facebook, Instagram, Google Ads, and TikTok. They also had different campaigns and ads running on these platforms, and they needed a way to organize this information to make data-driven decisions. The customer approached us to create a dashboard in Airtable that would provide an overview of their marketing campaigns, enabling them to track their progress and make informed decisions.

Finding the Best Way to Display Complex Marketing Data

To address the customer's needs, we started by organizing the information from their Pipedrive account into an Airtable base. We then used the interface option in Airtable to create a dashboard that would display the necessary information in a clear and concise manner. We experimented with various solutions until we found the best way to display the data, ensuring that the information was easy to access and understand.

The marketing dashboard we created provided an overview of the cost spent on each medium (Facebook, Instagram, Google, and TikTok) and how much revenue was generated through each medium, enabling the customer to calculate their ROI for each platform. Additionally, the dashboard provided an overview of how many deals were won based on the different mediums, campaigns, and ads, allowing the customer to track the success of their marketing efforts.

Workflow

Optimizing Marketing Strategies with Data-Driven Insights

The marketing dashboard we created in Airtable provided our customer with a centralized platform to track their marketing campaigns' progress, enabling them to make data-driven decisions. With this dashboard, our customer was able to track the cost and ROI for each platform and make informed decisions about where to allocate their marketing budget. Additionally, the dashboard allowed them to track the success of their campaigns and ads, enabling them to optimize their marketing strategy continually.

In conclusion, the marketing dashboard we created in Airtable was a success. Our customer now has a comprehensive platform that provides them with the necessary information to make informed decisions about their marketing strategy. By consolidating their data in one central location, they can easily track the progress of their marketing campaigns and make data-driven decisions, leading to increased success.

Benefits

  • Dictum porta duis vitae dolor donec mauris. Nunc facilisi vestibulum egestas purus molestie.
  • Sed amet volutpat porttitor quam vel, elit nunc.
  • Nunc nunc, sit at diam risus, dis. Facilisis viverra posuere id mauris, orci eu.
  • Facilisis mauris amet dignissim elit. Ac in sapien, odio nulla.
  • Id viverra viverra eleifend convallis leo. Urna rhoncus auctor tristique arcu faucibus etiam amet.
  • Dignissim sollicitudin at congue amet, non rhoncus consectetur.

Auctor sed ut sit massa lorem sit et, sit. Mi arcu, morbi nibh dictum lobortis risus nisl phasellus. Eget eget fames mauris velit in rutrum. Et dictumst in nisi lectus. Sapien eu scelerisque condimentum sit lorem.

Convallis enim convallis vitae massa ultricies at feugiat mi curabitur.

Lectus justo, rhoncus, egestas est donec purus. Auctor porta volutpat egestas proin est dui aenean. Purus arcu mauris varius semper in lectus felis vitae hendrerit. Purus neque pulvinar dignissim a. In mattis cursus augue amet, lorem amet eros. Sociis pellentesque interdum nisl, egestas dolor. Porttitor id arcu sed orci eget egestas. Scelerisque montes, ac elementum aliquet leo.

Ut malesuada malesuada varius neque.

Proin non sed porttitor in nisi. Adipiscing sit enim vivamus morbi nisi. Senectus leo diam diam volutpat eleifend vitae feugiat id scelerisque. Amet dictum eu pellentesque sed viverra eget. Egestas sed eget tempus ipsum pretium, vel sit egestas risus. Auctor in egestas placerat ultrices suspendisse magna nunc. Sed tempus elit sed auctor eu id ipsum. Eu aliquam convallis accumsan ut justo id posuere ut. Nibh porttitor donec adipiscing porta pulvinar. Morbi imperdiet amet, vitae eu posuere urna duis. Nisl rutrum sed lacus, at non arcu aenean aliquet. Vitae interdum diam nibh ut elementum, mollis. Gravida eget cursus auctor congue elementum sit commodo. Lectus nibh sed vitae justo, aenean. Urna vel aliquam vivamus urna faucibus cras morbi.

Facilisis tempus aliquam amet ut. Purus placerat quam leo pellentesque elit elementum pretium. Consectetur ac rhoncus velit malesuada ut etiam diam velit. Pulvinar venenatis interdum nullam turpis lacus, viverra volutpat sodales facilisis. Vitae id sed nunc libero, cursus cursus.

Sollicitudin a pharetra, tellus cras viverra elit.

Pharetra, convallis nibh sagittis non. In lorem vitae eget id placerat cras porta. Tellus viverra rhoncus rhoncus ullamcorper turpis elit velit. Diam nisi iaculis sit vehicula in placerat. Blandit pretium mollis sem faucibus donec id risus id gravida. Nec risus, dui blandit quis. Eget dolor vel tortor in adipiscing leo cursus pulvinar at.

Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.