💡 Imagine this:
You have 1,000 items you need to list online.
You take photos, refine backgrounds, write descriptions, generate metadata, maybe even create videos…
And now imagine the cost of it if you hire professional photographers, content makers, video editors and a team to manually upload and manage every listing.
What if you could do all of that for less than $0.60 per item? Automatically. In seconds.
That was the challenge — and the outcome — for one pawn shop trying to scale their e-commerce presence.
So they reached out to Makeitfuture.
The Problem: Product Listings that Don’t Convert
In today’s e-commerce world, poor visuals and vague product descriptions can mean lost sales. Customers compare products in seconds, and if images are unclear or tags are missing, the product gets ignored.
This pawn shop had the inventory — but no efficient way to produce quality listings at scale.
The Solution: An End-to-End AI Workflow
Makeitfuture created an AI-powered process that transforms low-quality photos into high-quality images, videos, and descriptions. After this they’re ready to go live on any platform—whether it’s an e-commerce shop or a social media page—in just minutes.
Using AI to create product assets is an autonomous, faster, more affordable, and scalable alternative to manually producing them for unique items.
Here’s how it works:
- Photo Upload via Form
Store employees take a photo of the jewelry and upload it via a simple form, along with the type of the product and other details. - Image Enhancement
With a scenario built in Make.com, the image is retrieved, downloaded and then, using Picsart AI tools, the background is removed and the quality of the image is enhanced.
The result can be clearly seen in the image below.
- Automatic Descriptions & Metadata
Based on the type of item and form inputs, AI generates standardized product descriptions and tags. - Video Generation
Using Runway and personalized prompts based on the type of picture that is selected in the form, the system creates short promotional videos—even from low-quality photos. - Final Review in Airtable Everything gets pushed into an Airtable dashboard for final checks and publishing.
The entire process is showed in the picture below:
The Results: Scalable Product Assets at a Fraction of the Cost
Instead of spending hours and hundreds of euros per batch of products, the pawn shop now automates the entire asset creation pipeline:
- High quality pictures
- Clear, consistent descriptions
- Engaging videos
- Assets that can be published anywhere, from e-commerce stores like Shopify to social media accounts.
All without hiring a team or learning complex tools.
Technology Stack:
- Make.com: Automation scenario control
- Picsart AI: Background removal & image enhancement
- Runway: AI video generation
- Airtable: Dashboard and asset review
Conclusion: From Manual to Magical
What used to be a time-consuming, expensive process is now an autonomous, scalable workflow. Thanks to AI-powered tools, this e-commerce business turned a manual bottleneck into a competitive advantage.
Curious if AI could save you hours and boost your online sales? Talk to us and see how this process can work for your store too.
Check out the full step-by-step workflow explained below to see exactly how it works:
