Automation and digitization - no customer journey without good images - Phase One, Linhof Techno and Rodenstock lenses

February 2021

Architecture. Interior. Product. Business. Photography. To water. Frankfurt. Marburg. Hesse.

We were impressed. We were looking for a Phase One photographer who can be reached in Frankfurt or Giessen. We knew the quality and color stability of Phase One photographs. That's why we started looking for a photographer who uses Phase One and Linhof Techno.

We found Chris Kettner. Chris comes from near Frankfurt ...

and has been a photo designer for architecture and business photography for over ten years. So exactly what we needed. Our office location at the old slaughterhouse in Gießen in the Beta Box, with its old brick walls and modern elements, symbolizes our mission.

Connect the good old with the new modern and make it unique.

We automate business processes for service providers with Quickbase and Zapier in Germany. That is why we need a photographer for a good digital representation who helps us to pack this connection between old and new in pictures - that is, Wemakefuture.

It was precisely the sharpness and depth of detail of the Rodenstock lenses that convinced us to choose Chris Kettner as the photographer with his Phase One. The Phase One iq4 150 is not only one of the best camera systems for product images, but also for business photography.

Whether Chris Kettner produces exhibition pictures of the highest quality or high quality pictures for the website or homepage - we were convinced.

What makes Chris Kettner Fotodesign with his Phase One in Giessen and Frankfurt so unique?

The XF IQ4 150MP camera system uses the highest resolution full frame medium format sensor available, ensuring that every RAW image file contains unprecedented detail. The 151 megapixel sensor offers 50 megapixels more than the 101 megapixel sensor from Phase One, resulting in a significant increase in resolution of 22%. The flexibility that such an image resolution offers opens up new possibilities for large-format printing and at the same time offers the flexibility and convenience of cutting and scaling images to a previously unimaginable level.

We want to show what Chris Kettner got out of Phase One!

Jennifer Heinz Wemakefuture GmbH
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Customer meeting
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Customer satisfaction
Automation development
Team- und Workplace
Wemakefuture Gründer
Start up process automation
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Jennifer Heinz Sebastian Heye Thomas Weiland
Sebastian Heye Gründer Wemakefuture

That depth, these details - we could print the pictures 10 by 10 meters.

Phase One is a very good choice for trade fair photos or business photography in Giessen

thanks to Chris Kettner

If you want to see the pictures in the original resolution, you can download three copies (unprocessed!) Here (1 2 3).

Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.

But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.

Arrange a free cloud integration consultation now

What does Cloud Integration mean?

What does Cloud Integration mean?


  • Is available in real time
  • Can be accessed from almost anywhere
  • Reduce potential sources of error by entering the same data multiple times
  • Require less installation and maintenance
  • Can optimize business processes

Arrange a free cloud integration consultation now

To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:

The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.

Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:

01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.

02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.

What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.

But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.

IPaaS, SaaS, BPA, ABC – who can still see through it?

To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.

We have made a first distinction between iPaaS and BPA here.

We explain the term SaaS in more detail here.

Here the short version, again:
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Cloud integration cannot be done without SaaS, iPaaS and BPA

Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.

However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.

As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.

Arrange a free cloud integration consultation now

Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.
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Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.