Automate Digistore - How to get more out of the affiliate platform for you and your customers

July 2020
Automate Digistore-get more out of the platform
Digistore automatisieren

Digistore24 is Germany's leading online marketplace for digital products and event providers. In addition to the online marketplace itself, the online reseller offers its customers comprehensive benefits, such as the integration of your payment providers, purchase processing, product delivery or invoicing. However, if you want to automate Digistore, there are even more far-reaching possibilities, especially for your customer journey and your customer loyalty. We show some examples that give you an insight into how you can automate Digistore24 and get even more out of the platform.

What exactly is Digistore24?

Digistore24 provides providers of mostly digital products and services with a comprehensive platform with which they can sell their products. Digistore takes care of the provision of technology, administration and payment processes. The whole thing is based on a reseller model. This means that the products of the sellers are listed on Digistore's central marketplace and Digistore acts as a reseller. If customers are interested in your product, they are forwarded to your site via a promotion link. The order form, payment and purchase transaction are then handled by Digistore24, which also takes care of product delivery.  

The platform specialises in small and medium-sized enterprises that offer digital products or events. At the same time, Digistore acts as an affiliate network. Sellers decide for themselves whether they want to act as an affiliate or vendor.  

Digistore24 is an attractive business model, especially for small providers, with which their own products can be made available to a broad customer base and which is enormously scalable.

Why automate Digistore?

Especially with regard to a comprehensive customer journey, you can get much more out of integrating Digistore. If you use Digistore for the distribution of your products, it is difficult for you to provide follow-up support for your customers or to build long-term customer loyalty.

Automating Digistore, on the other hand, opens up completely new possibilities: You can set up automated newsletter marketing, create an individual chat with your customers, expand customer support or forward existing customers to another platform. You can also connect your CRM software to the Digistore and thus have all relevant data available in one place.  

We would also be happy to explain to you in a personal meeting how you could avoid the levies to Digistore by processing the payment outside Digistore and only making the product available to the member via Digistore.

Automate Digistore with the help of Zapier

As the only Zapier partner in Germany, we offer you the integration of Digistore using Zapier to automate the customer journey. Zapier is a programme for integrating web applications. This allows you to integrate numerous web tools and ensure an automated flow of cross-software processes without human intervention.

Especially repetitive, time-consuming processes can be easily automated in the cloud with Zapier. But this is where automation is just beginning.

If you can think it, build it.

Basically, you can connect Digistore to over 2000 other applications using Zapier and automate the process using a predefined trigger. Here are just a few examples to automate your Digistore:  

Connect Digistore24 with Google Sheets and save orders, customer data or e-ticket data in the Google Sheet of your choice. This gives you an up-to-date overview of each of your sales as well as an archive of all past orders. From this, you can create automated reports that break down your sales according to your parameters and create full transparency at any time.

Link Digistore24 with Gmail to send automated emails to your customers. This can be just a draft email or an automated email after a placed order, an automated email after confirming a new affiliate or after using an e-ticket. But that is by no means all. In this blog post, we show you how you can support any phase of the customer journey with automated email marketing.

Integrate Digistore24 with Mailchimp and turn buyers into Mailchimp subscribers. Instead of manually adding all customers to Mailchimp, you can simply let Zapier do it for you.  

Furthermore, processes such as refunds, order processing or customer support can be automated. Digistore can be connected to Shopify, Webhooks, Mailchimp, Kajabi, ClickFunnels, Slack, Trello and many other applications.

These small examples are just the beginning. Find out in a free consultation how we can get more out of your Digistore together and take your business to the next level through automation. We are happy to support you in uncovering potentials, illuminating possibilities and implementing automation.

Automate Digistore-get more out of the platform

Automate Digistore-get more out of the platform

Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.

But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.

Arrange a free cloud integration consultation now

What does Cloud Integration mean?

What does Cloud Integration mean?


  • Is available in real time
  • Can be accessed from almost anywhere
  • Reduce potential sources of error by entering the same data multiple times
  • Require less installation and maintenance
  • Can optimize business processes

Arrange a free cloud integration consultation now

To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:

The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.

Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:

01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.

02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.

What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.

But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.

IPaaS, SaaS, BPA, ABC – who can still see through it?

To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.

We have made a first distinction between iPaaS and BPA here.

We explain the term SaaS in more detail here.

Here the short version, again:
table icon

Cloud integration cannot be done without SaaS, iPaaS and BPA

Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.

However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.

As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.

Arrange a free cloud integration consultation now

Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.
blog news image
wemakefuture abonnieren
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.