Salesforce Review 2023

March 2023
The Ultimate Salesforce Review: Is it Still the Best CRM in 2023?

Salesforce has been a dominant force in the CRM (Customer Relationship Management) industry for more than two decades. Since its launch in 1999, the cloud-based platform has grown exponentially and is currently used by over 150,000 companies worldwide. But with so many new CRM options emerging in recent years, is Salesforce still the best choice in 2023? In this comprehensive review, we will dive into the latest features, pros, and cons of Salesforce, so you can make an informed decision on whether it's the right fit for your business.

Maximizing Business Growth: The Pros of Using Salesforce CRM

Salesforce offers a range of benefits for businesses, including easy customization, scalability, and cloud-based accessibility. The platform has a user-friendly interface and can be adjusted to meet the specific needs of each business. Additionally, Salesforce is scalable, allowing businesses to add or remove features and users as needed. Another advantage of Salesforce is that it is cloud-based, meaning it can be accessed from anywhere, making it a convenient option for remote teams.

Understanding the Drawbacks: Cons of Salesforce CRM for Your Business

Despite its many benefits, Salesforce also has some disadvantages. One of the main drawbacks is its cost, as it is more expensive than many other CRM platforms on the market. Additionally, some users have reported that the platform can be complex and challenging to navigate, especially for beginners. Another issue is that Salesforce does not integrate well with other tools and applications, which can be frustrating for businesses that rely on multiple software programs.

Salesforce vs. Other CRM Tools

When comparing Salesforce with other CRM tools on the market, Salesforce is one of the most robust and feature-rich options available. However, it is also one of the most expensive. Other CRM tools, such as Hubspot and Zoho, offer similar features at a more affordable price point. Additionally, some users prefer these other platforms because they are easier to use and offer better integration with other software programs.

Salesforce Pricing 2023

Salesforce offers a range of pricing plans, depending on the needs of the business. The most basic plan, Salesforce Essentials, starts at $25 per user per month and includes basic CRM features. The next level up is Salesforce Professional, which starts at $75 per user per month and includes more advanced features such as forecasting and team collaboration. The most advanced plan is Salesforce Unlimited, which starts at $150 per user per month and includes all the features of the other plans, as well as 24/7 support and additional customization options. While Salesforce is more expensive than other CRM platforms, it is worth considering for businesses that require a robust and customizable solution.

Salesforce pricing

Is Salesforce CRM a good fit for you or your company?

Overall, Salesforce is an excellent CRM platform that offers a range of benefits for businesses of all sizes. Its easy customization, scalability, and cloud-based accessibility make it a convenient option for remote teams. However, its high cost and complexity may be a barrier for some businesses. When comparing Salesforce with other CRM tools, it is one of the most feature-rich options available, but it is also one of the most expensive. Ultimately, the decision to use Salesforce will depend on the specific needs and budget of the business.

Are you still uncertain if Salesforce is the right tool for you? Write us all your questions and start working with Makeitfuture!
The Ultimate Salesforce Review: Is it Still the Best CRM in 2023?

The Ultimate Salesforce Review: Is it Still the Best CRM in 2023?

Cloud Integration, iPaaS, SaaS, BPA… Ough, hard to keep track of all these terms. They are currently used frequently (and increasingly) in the context of automation, and it is sometimes difficult to make a clear distinction and distinction. We have already written blog posts on the terms iPaaS, SaaS and BPA, but we’ll take them up again here to make the difference.

But let’s start with cloud integration, because that’s the central umbrella term in which we embed all the other technologies in this blog post.

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What does Cloud Integration mean?

What does Cloud Integration mean?


  • Is available in real time
  • Can be accessed from almost anywhere
  • Reduce potential sources of error by entering the same data multiple times
  • Require less installation and maintenance
  • Can optimize business processes

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To illustrate these advantages, an example is suitable that we know well from our everyday work as an automation agency:

The central data to be used here is the data of a major customer. This can be the simplest information, such as the address. This address is required in numerous but completely different processes in the company: on the one hand, for correct invoicing in accounting. On the other hand, in the CRM system, where all the data of the large customer is also stored. But the address is also important in sales, for example, when employees go to the sales meeting on site.

Now the customer announces that the address of the company has changed after a move. This information will reach you by e-mail. There are now two options:

01. The e-mail is forwarded to all affected departments, accounting, sales, customer service, marketing… All persons open their corresponding program, CRM, accounting software, marketing tools (such as newsletter marketing) and change the data already stored there of the customer. This means that in multiple applications, different people do exactly the same thing: change one address.

02. But there is also an alternative: By connecting your applications, thus by integrizing them, the customer’s e-mail, or rather the information it contains about the address change, is automatically passed on to all affected applications: CRM, accounting, marketing, ERP. This does not require any clicks, because the cloud integration detects a trigger, i.e. address change, and thus automatically starts the process.

What sounds unimpressive in a single process becomes more effective when such a process occurs several times a day or weekly. Because there is a lot of data that is available in different applications and should always be correct. If these applications are cloud applications they are suitable for cloud integration.

But cloud integration doesn’t just happen. There are now a variety of applications that enable and implement this. Such tools usually allow us to link the relevant cloud applications on a central platform and define clear rules on when, how, where, how much data should be passed on and what happens to them.

IPaaS, SaaS, BPA, ABC – who can still see through it?

To realize cloud integration, there are various applications and technologies that are sometimes used interchangeably.

We have made a first distinction between iPaaS and BPA here.

We explain the term SaaS in more detail here.

Here the short version, again:
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Cloud integration cannot be done without SaaS, iPaaS and BPA

Cloud integration is rather an umbrella term that includes numerous technologies, such as SaaS, iPaaS and BPA, and this is also absolutely necessary. Cloud integration is a concept that is made possible by appropriate technologies.

However, all terms share the commonality that they are cloud-based and thus offer enormous potential for growth and scaling. In addition, they are often cheaper to implement and maintain because changed requirements are easy to implement.

As an independent automation agency, we implement cloud integration according to your requirements. We use a variety of SaaS tools and iPaas (strictly speaking BPA) software. Together we find individual solutions that are flexible and scalable.

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Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.
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Automation consulting. Automate. Improve. Succeed.

We advise you independently and offer our expertise.