In 2020, after 8 years of playing poker, I set aside the cards and decided to put my time and knowledge to greater use.
Picked up lots of books and immersed myself into various disciplines. From human psychology, behavior, UI/UX, copywriting, sales—you name it.
Drawing parallels between practical experience and theoretical knowledge, I now focus on helping startups and small businesses improve client engagement through their website.
I cover all aspects that shape how businesses are perceived by their target audience online—from refining copywriting to optimizing design and development.